Communications and Marketing is tasked with administrating and maintaining the University’s website. We are passionate about shining a light on the work that 皇冠体育 is doing as it strives to become a top-tier, career-focused HBCU aiding our community in improving social mobility and telling that story through the internet.
Communications and Marketing is tasked with the day-to-day operation of the university's main website and administrating the website for our subject-matter experts who are responsible for updating and making sure that content on the site is consistent, up to date and correct.
Our department is responsible for maintaining our “digital front door,” the place where people first come to find out information about the University. As such, we work to ensure that the website embraces and communicates the University’s brand, mission and vision in a clear and consistent voice.
The department is also responsible for writing and posting informational articles and news releases to “tell our story” to the world. To ensure consistency, we utilize brand guidelines to maintain unity of message. We also make sure that when our subject-matter experts contribute to the site they also uphold these standards of consistency and message.
First and foremost, the public-facing website does not belong to any one department or person. It is a crucial tool for providing the 皇冠体育 message as well as providing information to potential students, investors and philanthropists, as well as others who support the University.
To help maintain a consistent feel and brand experience, 皇冠体育 utilizes a content management system to control the look and feel of our site’s pages and navigation.
When working with departments, units, etc., Communications and Marketing will help you create pages or train you to use the content management system so that your subject matter experts can edit their own material on the website. However, that information will be placed into a template and formatted to provide an experience for the end user. Individual units will not have their own designed “site.”
Information appearing on 皇冠体育’s homepage will be managed through the director of Communications and Marketing with guidance from the President's Office.
Communications and Marketing may provide recommendations on best practices and trends. However, the unit executes and follows the decisions according to protocol.
All information on the site should be written in an easy-to-read voice accessible to all in Associated Press style modified with 皇冠体育’s own stylebook.
Since our primary goal is to communicate information effectively, Communications and Marketing will often need to edit information into smaller paragraphs than you might typically use. We also strive to remove jargon and technical language our audience may not understand.
We aim to communicate with our audiences by reducing barriers to understanding wherever possible and providing information that can be easily skimmed and understood.
A website is constantly evolving as it moves forward. New pages are added, and others are taken away as we endeavor to keep information on the website current and fresh. Often the changes are small but significant; other times, they are more drastic, but always with the aim of supporting our website goals.
The University’s content management system allows for access for individuals to make changes to the pages with content that they oversee on them. This access is coordinated with the help of the Assistant Director for Digital Communications. Please reach out to them if you need help or assistance in getting access to the site, training or making changes to your pages. You can contact them via email at webmaster@jcsu.edu.